Sales / Account Growth Live
Upsell Proposal Routing
Route an upsell proposal to the right approver with the account's risk in view — so nobody approves an expansion into an account that is quietly in trouble.
About the Agent
Challenges Upsell Proposal Routing addresses
Done by hand, account growth means gathering the upsell proposal, account health and routing rules, working through 4 separate passes over the same material, then producing route to, against the rules and approval request — approve to record. None of it is difficult and all of it is exacting, which is the combination people are worst at holding. The errors that matter are the ones a tired reader does not notice, and they surface later — in a reconciliation, or in somebody’s reply. It waits until someone remembers it, which is usually the point at which it has become urgent. As volume grows the work does not get harder, only longer, and the first thing to go is the checking.
Upsell Proposal Routing runs that same sequence end to end and returns the result as structured artefacts. What it cannot settle it hands over rather than guesses at, and your correction is kept: it asks “Right approver, right context?” after every run, and those answers become the set it is measured against. Nothing that moves money, alters a contract or reaches a customer executes without human approval, and every action is written to an audit log. The gain is in the volume that no longer has to be read, not in removing the judgement.
How it works
Step 1: Reading account health
First of 4. It works from the upsell proposal, account health and routing rules and feeds the step after it.
Key Tasks:
- Locating the material: It works from the upsell proposal, account health and routing rules, so nothing has to be forwarded, re-keyed or renamed first.
- Handling the format it arrives in: Scanned pages, native documents, spreadsheets and message bodies are all read the same way, including layouts where the relevant figure sits inside a table rather than a labelled field.
- Pulling the fields that matter: Only the fields the rest of the run needs are extracted. What cannot be read confidently is recorded as unread rather than filled in with a best guess.
Outcome:
- Fields extracted: The fields are available to the steps that follow, with anything unreadable listed rather than silently defaulted — which is what stops a bad extraction becoming a confident wrong answer three steps later.
Step 2: Deciding the route
Step 2 of 4. It takes what step 1 produced and hands its result to step 3.
Key Tasks:
- Choosing the right recipient: Routing follows the ownership rules already in place for account growth rather than a fixed address list.
- Saying what is needed: The notification states the decision being asked for, not just that something has happened. A notice with no ask is the one people stop opening.
- Batching rather than interrupting: Related items arrive together, so a run does not produce one message per record.
Outcome:
- Prepared and held: It waits for approval before it is released. The agent prepares the message; a person sends it.
Step 3: Writing the approval request
Step 3 of 4. It takes what step 2 produced and hands its result to step 4.
Key Tasks:
- Writing from the run, not from a template: The text is built from what this run actually found, so two account growth outputs differ where the underlying records differ.
- Leading with what needs a decision: The exceptions come first and the routine detail follows, because the reader is deciding rather than reading.
- Staying inside the evidence: Nothing appears in the text that is not supported by a record the run examined. Gaps are stated as gaps.
Outcome:
- Draft ready: It is held for approval. Nothing reaches a customer, a calendar or a channel until a person releases it.
- Not enough to write from: It says so instead of producing something plausible from thin evidence, which is the failure that is hardest to catch on review.
Step 4: Preparing the approval request
Last of 4. It takes what step 3 produced and produces route to and against the rules.
Key Tasks:
- Producing the approval request: What this step assembles is the approval request, in the form the reader actually uses it in rather than as a general summary of the run.
- Keeping it traceable: Each claim stays linked to the record behind it, so a reviewer can check a line instead of accepting the whole.
- Writing from the run, not from a template: The text is built from what this run actually found, so two account growth outputs differ where the underlying records differ.
Outcome:
- Held for release: It is complete and waiting on a person. Nothing reaches a customer, a calendar or a channel until someone approves it.
- Insufficient evidence: It says so rather than assembling something plausible from thin material, which is the failure hardest to catch on review.
Step 5: Your review, and what it changes
The run ends with a person, not with a result being filed.
Key Tasks:
- Asking a specific question: It asks “Right approver, right context?” rather than for a rating. A question about this run is answerable; a score out of five is not.
- Keeping the correction: What you change is recorded against the case that produced it, so the disagreement is retrievable rather than absorbed.
- Building the evaluation set: Those cases become what the agent is measured on. It is scored against your judgement rather than against a general benchmark.
Outcome:
- A measured agent, not an assumed one: The cases Upsell Proposal Routing handles well and the cases it does not are both visible, and the second list is the one that decides what changes. Nothing is retrained silently on the back of a single correction.
Why use Upsell Proposal Routing?
- Nothing leaves without approval: Approval request — approve to record is drafted and held. A person releases them, so the agent's reach ends at your own review step.
- Checks are evidenced, not asserted: Each check records what was expected and what was found. A failure can be understood — and argued with — without re-running anything.
- Takes documents as they arrive: Scanned pages, native files and awkward layouts are read as they are. Nothing has to be renamed, re-keyed or converted into a template before a run.
- Corrected by the people using it: After each run it asks “Right approver, right context?”. Those answers become the evaluation set, which means it is measured against your judgement rather than ours.
- Structured results, not prose: All 4 artefacts are structured — route to, against the rules and approval request — approve to record — so a result can be scanned, sorted and acted on instead of read end to end.
Oversight
Runs under scoped, least-privilege credentials with every action written to an audit log. Anything that moves money, alters a contract or reaches a customer requires human approval before it executes.
Account Growth
Other agents in account growth
Pipeline, proposals, renewals and the CRM hygiene underneath them
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Upload account health data and get the accounts showing churn signals, what each signal actually is, and which ones are an expansion opening in disguise.
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Upload your customer base and get it divided into segments that emerge from the data, each with what defines it, what it is worth, and the one motion that fits it.
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Answer the routine questions that reach a sales inbox from your own approved material, and route everything else to a person rather than guessing.
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Work out which missing customer fields are actually worth chasing, who would know each one, and draft the request — instead of sending a blanket form.
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Read a customer message for the objection underneath it — what is actually being raised, how serious it is, and the response your own material supports.
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Describe the customer and get two or three bundles built for them specifically, each with what is in it, what it costs, and who inside the account it is aimed at.
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Next Step
Deploy Upsell Proposal Routing, or adapt it
It runs as-is. Most deployments diverge — a different source system, a different tolerance, a different approval path. A 30-minute technical call establishes which.