Sales / Renewals Live

Renewal Feedback Insights

Read what customers said at renewal — those who stayed and those who left — and find what actually drove each decision rather than what was easiest to record.

About the Agent

Challenges Renewal Feedback Insights addresses

Done by hand, renewals means gathering renewal outcomes and feedback and period, working through 3 separate passes over the same material, then producing value retained, what the renewals say and what drove the decisions. None of it is difficult and all of it is exacting, which is the combination people are worst at holding. The errors that matter are the ones a tired reader does not notice, and they surface later — in a reconciliation, or in somebody’s reply. It waits until someone remembers it, which is usually the point at which it has become urgent. As volume grows the work does not get harder, only longer, and the first thing to go is the checking.

Renewal Feedback Insights runs that same sequence end to end and returns the result as structured artefacts. What it cannot settle it hands over rather than guesses at, and your correction is kept: it asks “Does this match why customers stay or leave?” after every run, and those answers become the set it is measured against. Nothing that moves money, alters a contract or reaches a customer executes without human approval, and every action is written to an audit log. The gain is in the volume that no longer has to be read, not in removing the judgement.

How it works

Step 1: Reading the feedback

First of 3. It works from renewal outcomes and feedback and period and feeds the step after it.

Key Tasks:

  • Locating the material: It works from renewal outcomes and feedback and period, so nothing has to be forwarded, re-keyed or renamed first.
  • Handling the format it arrives in: Scanned pages, native documents, spreadsheets and message bodies are all read the same way, including layouts where the relevant figure sits inside a table rather than a labelled field.
  • Pulling the fields that matter: Only the fields the rest of the run needs are extracted. What cannot be read confidently is recorded as unread rather than filled in with a best guess.

Outcome:

  • Fields extracted: The fields are available to the steps that follow, with anything unreadable listed rather than silently defaulted — which is what stops a bad extraction becoming a confident wrong answer three steps later.

Step 2: Finding what drove the decisions

Step 2 of 3. It takes what step 1 produced and hands its result to step 3.

Key Tasks:

  • Covering the whole set: Every record in scope is examined, not a sample. The step before it narrowed the field; this one does not narrow it further by accident.
  • Judging relevance by content: Whether something belongs in this run is decided from what it says rather than from where it was filed or how it was named.
  • Discarding visibly: What is excluded is recorded as excluded, so "nothing found" can be distinguished from "nothing looked at".

Outcome:

  • Relevant items found: They pass to the next step with the reason they were selected attached.
  • Nothing relevant: The run reports that it found nothing and stops, rather than producing an empty artefact that reads like a failure.

Step 3: Writing the strategy brief

Last of 3. It takes what step 2 produced and produces value retained and what the renewals say.

Key Tasks:

  • Writing from the run, not from a template: The text is built from what this run actually found, so two renewals outputs differ where the underlying records differ.
  • Leading with what needs a decision: The exceptions come first and the routine detail follows, because the reader is deciding rather than reading.
  • Staying inside the evidence: Nothing appears in the text that is not supported by a record the run examined. Gaps are stated as gaps.

Outcome:

  • Artefact ready: A finished artefact, traceable line by line to the records behind it, ready for a person to accept or correct.

Step 4: Your review, and what it changes

The run ends with a person, not with a result being filed.

Key Tasks:

  • Asking a specific question: It asks “Does this match why customers stay or leave?” rather than for a rating. A question about this run is answerable; a score out of five is not.
  • Keeping the correction: What you change is recorded against the case that produced it, so the disagreement is retrievable rather than absorbed.
  • Building the evaluation set: Those cases become what the agent is measured on. It is scored against your judgement rather than against a general benchmark.

Outcome:

  • A measured agent, not an assumed one: The cases Renewal Feedback Insights handles well and the cases it does not are both visible, and the second list is the one that decides what changes. Nothing is retrained silently on the back of a single correction.

Why use Renewal Feedback Insights?

  • Scored, with the working shown: Scores arrive with their component criteria rather than as a single number, so you can disagree with a criterion instead of only with the total — and two items with the same profile score the same on every run.
  • A batch is one run, not a hundred: It works the whole set in a single pass and returns a row per item with its verdict, so the volume that needs no attention never has to be opened.
  • Takes documents as they arrive: Scanned pages, native files and awkward layouts are read as they are. Nothing has to be renamed, re-keyed or converted into a template before a run.
  • Corrected by the people using it: After each run it asks “Does this match why customers stay or leave?”. Those answers become the evaluation set, which means it is measured against your judgement rather than ours.
  • Reads and reports, does not act: It returns a result for review rather than writing changes back on its own. Anything that moves money, alters a contract or reaches a customer needs human approval first.

Oversight

Runs under scoped, least-privilege credentials with every action written to an audit log. Anything that moves money, alters a contract or reaches a customer requires human approval before it executes.

Renewals

Other agents in renewals

Pipeline, proposals, renewals and the CRM hygiene underneath them

  • Find the records that do not make sense together — a plan that does not match its price, seats above what was sold, a renewal date that has already passed.

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  • Renewals Live

    Licence Reconciliation

    Reconcile what was sold, what is provisioned, and what is invoiced — and find the accounts where those three do not agree.

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  • Check a renewal against what renews on standard terms, and route anything non-standard to the level that can actually approve it.

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  • Renewals Live

    Renewal Proposal Builder

    Pick an account renewing soon and get a renewal proposal drafted with the uplift maths shown, the likely pushback anticipated, and your negotiation room stated plainly.

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  • Rank the accounts renewing soon by how likely the renewal is to slip, with the evidence behind each ranking and where the owner should start.

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  • Open a retention case for an at-risk account and get each team briefed on their part — the same facts, different asks, all held for approval before anything goes out.

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Next Step

Deploy Renewal Feedback Insights, or adapt it

It runs as-is. Most deployments diverge — a different source system, a different tolerance, a different approval path. A 30-minute technical call establishes which.

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  • No sales script
  • NDA on request
  • Scoping notes sent within 48 hours
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